Why Choose IronMonk

IronMonk is your #1 stop for effective online marketing services.

We are a young, dynamic and passionate web agency that provides a wide range of online marketing and content production services for small and medium businesses worldwide. Since our foundation in 2008, we have helped over 100 clients improve their web presence, are you next?

Search Engine Optimization

We have over 10 years of experience in helping businesses increase their organic traffic. We specialize in all aspects of SEO, including on-site optimization, link building, conversion optimization and monitoring. [Learn More]

Social Media Marketing

Social Media is our forte. We have experience in handling all aspects of SMM for our clients, including day-to-day engagement, contest management, advertising (PPC and Promoted Posts) and monitoring. [Learn More]


When done right, Google Adwords and Bing Ads are the best and quickest ways to generate clients/leads for your business. Let our PPC experts handle your campaigns for maximum ROI! [Learn More]

Content Creation

In the world of online marketing, content is (and will always be) king. Our creative team has extensive experience in producing highly engaging and compelling content (e.g. articles, infographics, videos) in any topic. [Learn More]services/”>[Learn More]

Email Marketing

A message delivered by email is more efficient than a message delivered through a social network. We have helped many clients harness the power of email marketing through newsletters and opt-in lists. [Learn More]

WordPress Development

Our team has developed over 100 WordPress sites for small and medium businesses worldwide. Whether you need a new WordPress website built for your business, or you want to customize/revamp your existing site, we can help. [Learn More]

Why Choose Us?

The positive feedback from our previous clients speaks for itself. Since 2008, we have helped dozens of businesses in the United States, Canada and Worldwide improve their online presence. Ask us to see our case studies! – See more at: http://www.ironmonk.net/#sthash.dsVnuJWO.dpuf

Unlike many other agencies that employ people overseas to handle their client’s online marketing requirements, we do our entire work in-house, with employees and contractors located in the U.S. and Canada exclusively. – See more at: http://www.ironmonk.net/#sthash.dsVnuJWO.dpuf

Unlike many agencies who use blackhat tactics in their campaigns, we strictly engage in legit and whitehat marketing techniques. We do not use any form of SPAM or illegal software to boost your online presence. – See more at: http://www.ironmonk.net/#sthash.dsVnuJWO.dpuf

We are available 24/7 in case of any urgent issue. We do not rush our clients off the phone. When you call our support line, you are not directed to an offshore call center. Developing a meaningful and mutually-rewarding relationship with our clients is important to us. – See more at: http://www.ironmonk.net/#sthash.dsVnuJWO.dpuf

We are flexible when it comes to pricing. Whether you prefer a flat monthly fee, or a per-hour basis, we’re open to discuss. Unlike many agencies that force their clients to invest into 10k+ per month retainers, we sit down with every client to come up with a pricing structure that makes sense for both parties.

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unlikefanpage Gaining fans is hard, keeping them interested and engaged is even harder! If you're actively marketing your business through a Facebook fan page, you've most likely experienced (and are still experiencing) the phenomenon I like to call fan bleeding. In this article I'll try to cover what this phenomenon is, why it happens and suggest some ideas on how to minimze the damage.

Why does it happen?

Many reasons, but let's look at some of the most popular ones: 1) You posted something that wasn't interesting/relevant to your audience. 2) You posted something that offended some fans. 3) You post too often. 4) You post too much promotional or commercial stuff. You're too aggressively pushing your products/services . 5) You never respond to your fans' comments. Your fan page is a one-way street. You're broadcasting, not listening. 6) You delete/ignore negative comments. 7) You're posting repetitive stuff, re-hashing old news. 8) You gained most of your fans through a one-time contest or giveaway you ran ages ago, and you haven't run any since.

Post-By-Post Diagnosis

While the above questions can help point you in the right direction, a look at the numbers will either validate or refute your suspicions. Facebook Insights has greatly improved in the past few years. Back in 2010, Facebook barely provided fan page owners with barely any data. We had to rely on third party tools to get some stats. Today, Facebook Insights will provide you with all the metrics you need to diagnose the quality of your posts. Screenshot_1 Under your Facebook Insights, go to Posts, then select "Post Hides, Hides of All Posts, Reports of Spam, Unlikes" under the drop down menu to the right. This will immediately add a new column called "Negative Feedback". Screenshot_2 This column will help you determine what type of posts generate the most negative feedback. Take these results with a grain of salt though, as sometimes the numbers there are not statistically significant. It is important to analyze the numbers over a long period of time before coming up with any conclusion.

Adjust Your Tone and A/B Test Different Types of Content

Your learnings from the diagnosis part should help you lay out a new content strategy. The idea here is to post more of what works, less of what doesn't. Pretty straightforward huh? Also, don't be afraid to try new things. For instance, have you tried posting relevant videos, infographics or images? Don't be afraid to think outside the box. People respond well to multimedia content, especially if it relates to current events. Don't be one of those boring businesses that only share their own blog posts. And if you do share a blog post, ask a question while sharing the post to encourage engagement. Don't be afraid of negative feedback, as it's definitely better than no feedback. Negative feedback will help you improve and will show your fans that you care and encourage the dialogue. Remember that Facebook is not a marketing platform. Businesses are only tolerated. People login mainly to keep in touch with their friends. They don't want their newsfeed to be overloaded with commercial content. Be personable and act like a human being to ensure your posts get the best results.

Reward Your Fans

This part is especially important if you are among the brands that gained a large amount of fans through some kind of giveaway, contest or sweepstake. carrotLaunching fan-gated contests is an old strategy that still works today, but unfortunately it brings you the type of fans that: (a) like free stuff OR (b) like to win stuff. These are VERY different from fans that liked your page because they enjoy your products/services or like your content. Fans that come through giveaways or contests are not exactly real fans (at least not yet) so you need to keep rewarding them to create brand awareness and recognition. (Anyways, this is another topic and I'll write an article about dealing with the different types of fans in a future post. :)) If you're not to sure how to reward your fans, consider the following ideas:
  • Run a photo/video/comment contest
  • Run a trivia/quiz
  • Provide exclusive coupons/vouchers
  • Run a monthly giveaway where you give a freebie to a randomly selected fan
  • Run a caption it or fill-in-the-blank contest
  • Run a "share a quote" contest
As far as prizes go, it is better to give away one of your products or services as this might turn fans into future clients. If offering one of your products is not an option, consider a promotional item such as a tshirt/hat/calendar, or a gift certificate on a popular website like Amazon or eBay. You can also simply offer a cash prize!

Fan Bleeding is Unavoidable, Focus on Fan Acquisition!

Let me get one thing straight: even if you improve the quality of your posts and reward your fans, you will occasionally lose fans. It is impossible to completely avoid. I like to compare losing fans to occasionally dropping down a few spots on Google for a specific keyword. It's just something you can't control, you just have to learn to deal with it and work for the long term. Lastly, it may hurt to occasionally  lose a few fans, but it hurts less if you offset this loss by having a long term fan acquisition strategy. Promoting your fan page through Facebook Ads (with a daily budget) is a fantastic way to gain new fans, but one of my favorite tactics is to promote the best quality posts. I like targeting "friends of fans" or "people similar to your fans" (see screenshot below). The beauty of the promoted posts feature is that you have full control fo your budget and targeting options. Start with a low budget (say $5-$10) to see how people respond to the post. If the post seems to create an unusual high amount of enthusiasm and engagement, bump your budget to expand your reach and create a "viral effect". facebooktargeting You have any suggestions, comments or additional fan page marketing tips you'd like to share? Comment below!
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