20 Reasons why your Business SHOULD be on Twitter
- There is a good chance that people are talking about your product, brand, service or niche market (and you better be listening)
- Lack of participation by your business could have a negative impact (ask Exxon or Motrin)
- People want to interact with your business, seize the opportunity!
- Twitter drives website traffic & awareness. People listen to people!
- Twitter has the ability to allow your content to spread virally and within seconds!
- Twitter is actually the easiest Social Platform to use. Within a few seconds you can create an account and start sharing! Much easier to use than Facebook & Youtube who require you to build a complete profile which can be very tedious.
- You can make new business connections worldwide within a few clicks.
- Twitter can be used as a channel to access people that you might otherwise not have access to (networking)
- Twitter allows for product feedback from your customers
- Twitter allows you to touch and interact with customers in a personal way that they value
- Brand evangelists on Twitter can be rewarded and encouraged in a variety of ways
- Twitter allows you to gather insights and news from the people you follow
- You can extend your brand in a new and meaningful way with a fraction of the cost.
- There is a very good chance most of your competitors are already there (trust us on this one!)
- You can create a network of influence to help your business in a variety of ways (sales, marketing, support)
- Search Engine Visibility (Being listed on Twitter can give your website a good push up the rankings)
- Twitter allows you to have 1 to 1 conversations in a public way that can extend the reach of your business
- Twitter allows you to turn brand detractors into evangelists. Satisfy your worst customer and he might evangelize a few!
- Twitter is expected to keep growing, so acting early will guarantee you better results in the long run!
