As 2013 approaches, many business owners are wondering about the changes social media is going to bring to the table. They are stuck wondering what platforms like Twitter, Facebook and Pinterest will do in the coming year. Social media is about to change into something like we have never seen before, which is why it is important to have a thorough understanding of what you are going to face in the upcoming year. To help provide you with a better understanding of some of the changes that 2013 will bring to social marketing, a few of the trends are outlined below:
Social Media will be More Than Engagement
When you think of the digital world as it is now, engagement is an outdated term. Social media has transformed into a platform that offers a lot more than just getting their fans engaged. It is no longer all about getting the best community management, but it is also about offering your customers data that translates into a completely new realm of activities. Fully embracing all of the opportunities on social platforms allows you to create relevant and personal information for your business to your customers.
Mobile Network Taking Over
Even though many thought that 2012 was the mobile phone age, it seems as if 2013 is going to be even more prevalent for the mobile phone. If you take the time to look at all of the data, you will notice that more and more individuals are browsing online and making their purchases through the Internet. More than two-thirds of all users go online using nothing more than their mobile phone. It seems as if the number of phones in the marketplace outweighs the number of individuals in the world. Thanks to 4G technology, more people than ever flocked to mobile technology as their means of exploring all of the available information social media has to offer.
Google and Facebook: Where Do They Stand?
In 2013, Google will be defined as wither being one to rise or one to fall by the wayside. They have yet to be successful in convincing marketers to spend their advertising budgets with their company and to leave Facebook. More and more options are coming available for those using Facebook right now. Facebook tends to be the more attractive option for those who are searching for a way to advertise. If Google wants to succeed, they need to differentiate themselves from all of the competition on the market already.
Emphasis on Optimizing Conversion Rates and Web Analytics
Due to all of the increased pressure from the economy, marketers will switch their tactics and start investing more of their money into CRO and web analytics. When you look at some of the critical tools on the market that are free, it is easy to see how others end up investing less than required to implement the plan properly. To find the total return on your investment, you will need to use analytics to analyze everything in its entirety.
Managers Become Your Most Valuable Asset
Since marketing teams are under an immense level of pressure to account for the budgets of social media marketplaces, they need to identify the customer’s journey and if a sale resulted from their visit or not. Multiple channels are used to garner sales, but you need to identify which method is making the largest amount of revenue for the company. Over the last year, web analytics has played an integral part of this equation. You will be able to determine the best methods for saving money and social markets to invest in for maximizing your revenue stream.