Google+ is now a MUST for any business that takes their online presence seriously. Eric Schmidt, Executive Chairman at Google, stated the following in regards to Google+ and Authorship: ““Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking [...]
(click to enlarge) Customer service is going social, and it’s not just the big players anymore. By the end of 2012, about 80 percent of companies were using social media to provide some form of customer support or customer service. And customers are taking notice and capitalizing on the convenience, too. About one-third of customers [...]
You’ve started a social media account, you tweet and Facebook and YouTube, but if you’re not familiar with the platforms, you could be making crucial errors in your social media management. Below are five things you could be doing on social media that are hurting your business, and how you can make them right… Tweeting [...]
As 2013 approaches, many business owners are wondering about the changes social media is going to bring to the table. They are stuck wondering what platforms like Twitter, Facebook and Pinterest will do in the coming year. Social media is about to change into something like we have never seen before, which is why it [...]
Most people know the importance of providing entertaining, useful and captivating information/media within a Facebook fan page in order to attract and retain the attention of fans. However, not many social media marketers and brand promoters know that the day of the week and time of day you choose to post can have a significant [...]
If your website’s organic traffic has been suffering since April 24th, there is a very high chance that the main cause of this was your over-optimized backlink profile. In fact, Penguin has been cracking down on offsite link spam and over-optimization link no other Google update did before. If you believe that your website was legit [...]
If you’re starting a brand new site, you have to be very careful when it comes to SEO. In a Post-Penguin era, being too aggressive with your online marketing right from the start can actually do more harm than good. Think about this for a second: when you’re starting a new site on a brand [...]
if you run a business that has multiple locations and would like to rank high for all the local searches (e.g. “product city”, “city product” etc…), you need to play your cards right as local SEO is not exactly like global SEO. Also, since Google+ and Google Places have merged, the landscape has changed quite [...]
Millions of businesses worldwide are getting on the Facebook bandwagon. However, I’ll go ahead and say that 90%+ are not getting any form of substantial ROI out of it. Sure, Facebook can be a terrific way to market your business and products/services, but you have to do it the right way. While there is no [...]
Acquiring fans is tough, but keeping them constantly entertained, engaged and interested is even tougher! If you have tons of fans but are struggling to create engagement, here are 3 tips that will definitely help you liven things up! Post Relevant Images, Videos or Infographics Articles are great, but if that’s all you’re sharing on [...]
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