Category: PPC and Online Advertising
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Should You Trust Google Ads Recommendations?
If you’ve launched a Google Ad campaign before, you’re probably wondering whether or not you should apply all those recommendations that the platform provides you in order to improve your overall score. In this post, we’ll delve into the pros and cons of Google Ads’ Recommendations algorithm so you can make a better-informed decision… Pros… READ MORE
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Color Psychology in Web Marketing
Marketing is both art and science and web marketing is no exception. The appearance of your website or landing page can draw a potential client into your process or send them elsewhere. Color is a major aspect and is very much a part of your image and branding. You want to select a color that… READ MORE