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  • Last-Minute Gifts for Online Marketers

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    Make your marketing priority wish list for SEO Santa, and check it twice. These three "gifts" could make all search marketers happy this holiday season. ...

  • Measuring SEO Results

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    Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts. ...

  • Universal Search Features Added to Google Suggest

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    When you query Google, you'll notice suggestions appear to assist you in your search. They appear as a list in a drop down menu. This feature is known as Google Suggest and became default on the homepage in August 2008. Now, that menu is getting...

  • 7 deadly sins of landing pages Recap from SES Chicago

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    Landing page optimization is paramount to a successful enterprise. However, most upper management teams within companies are blind to the fact that their landing pages aren't useful and actually prevent conversion. Is it not obvious that a better converting landing page means more money for...

  • Bing bing! Second round: time to change your search engine or switch your browser?

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    Coincidence or not, in the wake of Firefox recommending their users switch to Bing, Google launched a nationwide campaign advertising Chrome in the UK today. This follows a recent TV and print campaign in Italy appealing to trendy 'stilisti' (fashionistas) suggesting users gift wrap Chrome...

  • MapQuest Gets in the Street-Level Imagery Game

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    Google's had StreetView for awhile and Bing recently introduced Streetside imaging to their maps. Now, MapQuest is entering the ring with their street-level imaging, which they've dubbed "360 View." 360 View isn't available everywhere, so MapQuest is providing coverage maps, similar to what a wireless...

  • LinkedIn's Search Filters Make Finding Contacts MUCH Easier

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    About a year ago, LinkedIn launched a new search platform, which has turned out to be wildly successful. Search activity has doubled since the update. Of course, their membership has almost doubled as well. No word on whether the chicken or the egg came first...

  • How to do keyword research with Christine Churchill at SES Chicago 2009

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    Image by Bruce Clay, Inc via Flickr There were seven solo presentations at SES Chicago 2009, which reflects a change in format for some of the topics covered at the conference and the consistently high rantings that some speakers have received over the years. One...

  • Newsknife Announces Ranking of Top News Sites of 2009

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    Image by Getty Images via Daylife This this handed to me, Newsknife has just published a ranking of the Top News Sites of 2009. The big story is that Newsknife's combined figures for sites owned by Rupert Murdoch put them in second place at a...

  • Google and Facebook Launch URL Shortening Services While Bit.ly Adds a Pro Offering

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    Google launched a new URL shortening service, but it has limitations. It can only be used via the Google Toolbar and Feedburner, at least for now. (More on the Toolbar and Feedburner updates in a later post.) The Google URL Shortener uses goo.gl as a...

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