• Posted by IronMonk Bloggers
• 27 July 2010
• Web 2.0 News

Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs. ... Go to Source

• Posted by IronMonk Bloggers
• 26 July 2010
• Web 2.0 News

AOL is currently gauging the offers of several companies to power its search as its $700 million-a-year deal with Google is set to expire in December. Whether it renews its agreement with Google or switches to another search company, AOL is likely to sign in...

• Posted by IronMonk Bloggers
• 26 July 2010
• Web 2.0 News

When AOL is in the news, it means business... CEO Tim Armstrong said advertising would be AOL's primary source of revenues in his turnaround plan for the company. As such, AOL already demonstrated its willingness to leave non-viable operations behind by selling its failing and...

• Posted by IronMonk Bloggers
• 26 July 2010
• Web 2.0 News

NBC Universal (NBCU), the media and entertainment company, has launched its own advertising platform UAP to serve its own network of owned and operated sites, Mediaweek reported, quoting company executives. Click to read the rest of this post... Go to Source

• Posted by IronMonk Bloggers
• 26 July 2010
• Web 2.0 News

Microsoft's Greg Nelson and Yahoo's Mark Morrissey recently gave interviews to Kara Swisher of AllThingsD. Nelson and Morrissey are in charge of a two-year effort to coordinate the massive search and online advertising partnership that their companies struck last year. According to Swisher, their job...

• Posted by IronMonk Bloggers
• 26 July 2010
• Web 2.0 News

Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course. ... Go to Source

• Posted by IronMonk Bloggers
• 26 July 2010
• Web 2.0 News

Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. ... Go to Source

• Posted by IronMonk Bloggers
• 25 July 2010
• Web 2.0 News

This past week, Matt Bailey, the president and founder of SiteLogic, Cindy Krum, the Chief Executive Officer of Rank-Mobile, and I taught half a dozen of the modules in the Rutgers Mini-MBA: Digital Marketing certificate program. Rutgers incorporated "cutting-edge digital technology" into our teaching approach...

• Posted by IronMonk Bloggers
• 24 July 2010
• Web 2.0 News

According to Glenn Blain of The New York Daily News, Governor David Paterson of New York has signed into law a measure giving New York City greater power to crack down on so-called "illegal hotels." However, Dennis Schaal of Tnooz reports that Paterson issued a...

• Posted by IronMonk Bloggers
• 23 July 2010
• Web 2.0 News

On Wednesday, I asked, "Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill?" We're still waiting to answer that question, but we do know that social media has rallied Stephen Kaufer, CEO and Founder of TripAdvisor, Arthur Frommer, author...