Email Marketing has been, and still is, one of the preferred Marketing Method on the Web. In fact, experts say that every serious business out there should have a way to capture their visitors' email addresses, in order to keep them updated of news/promotions and potentially converting them into returning clients in the long run. Let's face it, a lot of people come to your website once, but how many of them come back a second time? Probably not as much as you'd like, which is why finding a way to capture them while they are there is so important! In fact, if you check your Google Analytics dashboard (or whatever traffic software you use) for your weekly (or monthly) visitor stats, you'll be amazed to see that the "New Visitors" percentage is pretty high and makes up most of your traffic. What happened to those who came last month? Truth is, they either forgot about your site or moved on to a competitor's website.
According to a research conducted by StrongMail, a message delivered by Email has an average conversion rate of 36.8%, while the same message delivered thru Twitter (for instance) has a measly conversion rate of 0.4%! Another Research conducted by the Direct Marketing Association says that Email Marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs, social media marketing or paid online advertising. Convincing! isn't it?
At Ironmonk, we have handled tons of Email Marketing campaigns for past clients and we are experienced in every aspect of it. We can guide you on what solutions/services to choose, how to peak your visitors' interest, how to engage them and how to monitor/benchmark your campaigns. Using state of the art tools such as AWeber, SendBlaster, SMTP.com services and the likes, we are able to handle campaigns of all shapes and sizes, from the small shop down the corner to the big corporation!
Inquire now to ask us how we can help you start an Email Marketing Initiative for your business.