Let’s face it, Local SEO is becoming more and more important. Today, a lot of web users are finding their results immediately within the local listings, which appear before the global organic results. This means that even if you’re in the 1st position in the organic rankings, a competitor of yours who appeared before you in the local listings (for example: Google Maps) might be the 1st to be noticed.
According to SCORE, there are currently 29.6 million small businesses in the U.S. Also, a study shows that 63% of web users and small business owners use the Internet to find information about local companies and 82% of them are using search engines (Webvisible & Nielsen). That means there’s a lot of opportunity for local SEO and you should be ranked amongst the first in your city/region if you want to stay on top of your Web Marketing game.